ZEST ENERGY
For my second-year advanced visual design module at Hull University, I received a design brief that required a new energy drink brand design and a 10-second digital stop-motion animation for promotion. The target demographic for this project was individuals over the age of 60. Inspired by this demographic, I opted for packaging design reminiscent of the vibrant colors and patterns of the 1960s Mod era.
Final Packaging Design Original Flavour.
Final Packaging Design Multiple Flavours.
Final Stop-Motion Animation
Zest Energy Development
The images below showcase the development process behind the ZEST ENERGY brand design. Including logo design, packaging, storyboarding, Adobe Substance Stager and Premier Pro.
Final Logo - Colour subject to change depending on drink flavour.
Final Logo Mark - Colour subject to change depending on drink flavour.
Animation Storyboard - 1
Animation Storyboard - 2
Animation Storyboard - 3
Developing packaging design and digital animation images placed on mock ups using Adobe Substance Stager.
Packaging design in Adobe Substance Stager.
Packaging design in Adobe Substance Stager.
Importing digital images into Adobe Premier Pro to develop stop-motion animation.