HENGE CRISPS | 3D DESIGN AND ANIMATION
Tasked with an Autodesk Maya design brief in my second year at university to design a 3D metamorphosis animation of a flyby of Stonehenge that is made of Swiss Cheese. My design direction led me to advertise a new crisp brand inspired by Swiss cheese, made in the Salisbury Plain, Wiltshire. This concept combined Stonehenge and Swiss cheese and opened up new possibilities for the metamorphosis animation. Stonehenge was used to represent the origin of the crisp brand and Swiss cheese communicated the inspired flavour. The brand has a mature and elegant appearance, complementing the mature flavours of the cheese.
FINAL ANIMATION
Design Development