BROOMHALL BOOKS
As part of my final major project at the University of Hull, I designed a publications brand to promote my children's picture book The Steel City Clean Up.
THE BRAND
The brand identity has been inspired by Bruin the Botanical Gardens bear. By blending Bruin the bear with a book, I created a fresh and meaningful logo, especially for the target audience of The Steel City Clean Up. Although Bruin isn't an obvious symbol of Sheffield, he is familiar and loved by the locals.
Brand guidelines PDF document.
Brand guidelines PDF document.
Branding on the Steel City Clean Up book.
DEVELOPMENT
The images below showcase the logo development process behind Broomhall Books.
Initial logo experimentation using my iPad and Procreate.
Initial logo experimentation using my iPad and Procreate.
Initial logo experimentation using my iPad and Procreate.
Initial logo experimentation using my iPad and Procreate.
Refining the initial logo in Adobe Illustrator.
Refining the initial logo in Adobe Illustrator.
Refining the initial logo in Adobe Illustrator.
Refining the initial logo in Adobe Illustrator.