AQUAKIDS | WATER NOT SUGAR CAMPAIGN
The brief for this group project involved designing a campaign in two hours that aimed to persuade preschool children between the ages of 3 and 5 to drink water over sugary drinks. As joint creative director with Ellie Ward we had the task of delegating tasks to each group member.
Project Direction
Amber - Board game
Ellie - Website and app
Rana - Print assets
Lucy - Stickers
Collective - Brand identity
The Board Game
My contribution to the campaign brief was to design a board game children could play to make drinking water more fun. I used Adobe Illustrator and Adobe Photoshop to communicate the design, ensuring the branding was consistent with the brand identity. The Save the Polar Bears board game concept is to inspire children to drink more water while briefly educating them on the climate crisis; the concept brings more educational depth to the game and links well with the water theme. The rules of the game are simple; the children spin the wheel, and depending on which direction the spinner lands on, they either ‘freeze’ the ice by drinking water and connecting a magnet to the game board or they melt the ice by removing a magnet from the game board and spinning again. The game will continue until all the ice is ‘frozen’, and the polar bears are saved.
Aquakids board game mock-up produced in Adobe Photoshop.
Aquakids board game mock-up produced in Adobe Photoshop.
Aquakids board game mock-up produced in Adobe Photoshop.
Aquakids board game mock-up produced in Adobe Photoshop.
Aquakids board game mock-up produced in Adobe Photoshop.
Aquakids board game mock-up produced in Adobe Photoshop.
Board game illustrations developed in Adobe Illustrator.
Board game illustrations developed in Adobe Illustrator.
The logo Development
Combining initial team logo concepts to form the final logo for Aquakids.
Initial logo design by Ellie Ward
Initial logo design by me
